Certy is an Italian startup working in the anti-scam moderation field. Prior to getting into the world of artificial intelligence, Certy helped people avoid scams in a different way. Read on to find out how.

Buying second-hand, but easier and safer

Certy was founded in 2018 to help people avoid fraud when buying used items online from classified ads. The main issue with this kind of transaction has always been the distance between buyer and seller. Since exchanges cannot be arranged in person, buyers typically must pay in advance.
Our founders had the idea to create a system to physically check the object by sending a representative to pick it up. We were able to do this because three thousand people in Italy subscribed to it.

This service is still available for all Italian websites. The steps are simple; you only need to copy and paste the URL of the item you want to purchase on our website, and you’ll be taken to the payment page.

Purchase tickets? Check! Buy sunscreen? Check! Avoid scams? Check!

Certy Rental is another service currently offered. It was created to combat real estate scams. Many people lose money renting holiday homes from private owners. A typical example of this is when they wire the deposit and then discover that the house does not exist. Consequently, they only realize they have been scammed after arriving.

To make sure that customers are renting a real house, we developed a system to verify it. First, we check the ad’s safety using Certy AI, and then we send a representative to the house to complete a full report of its supplies. As part of the inspection, the customer receives pictures and a precise geolocation. This helps travelers avoid unpleasant surprises.

Certy AI: the upcoming era of anti-scam moderation

Certy AI is an anti-scam moderation system specifically designed for classifieds. This is the newest and most innovative service available. With artificial intelligence, it detects human scams in ads.

The system is automated and does not require human moderation. We have already discussed how Certy AI works. In short, it uses a database we built over the years to recognize scammers’ behaviors.

This is only a summary of what we do every day. Would you like to learn more about one of our services?